Privacy Policy

Last Updated: January 2026

Fire and Ice Web Bureau Limited ("we," "us," "our," or "Company") operates the website fireandicewb.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in the following ways:

Personal Information: When you voluntarily submit information through contact forms, newsletter subscriptions, or account registrations, including your name, email address, and telephone number.
Technical Data: Automatically collected information such as your Internet Protocol (IP) address, browser type, operating system, pages visited, time spent on pages, and referring/exit pages.
Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
Usage Data: Information about how you interact with our Site, including clicks, searches, and navigation patterns.

How We Use Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site and user experience.
To track and attribute affiliate referrals to casino partners for commission purposes.
To conduct analytics and understand user behaviour and preferences.
To send you promotional emails, newsletters, and updates (with your consent where required).
To respond to your inquiries and provide customer support.
To comply with legal obligations and enforce our terms of service.
To prevent fraud and enhance security.

Cookie Policy

Our Site uses cookies and similar technologies to enhance your experience:

Essential Cookies: Required for Site functionality (e.g., security, session management).
Analytics Cookies: Help us understand Site usage through services like Google Analytics.
Affiliate Tracking Cookies: Used to track referrals to partner casino sites for affiliate commission purposes.
Marketing Cookies: Enable targeted advertising and remarketing campaigns.

You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking certain cookies may affect Site functionality.

Third-Party Links

Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices of these third-party sites. When you click on links to external websites, including those to GoldenBet Casino and other operators, you leave our Site and enter their domain.

We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in transactions. We have no control over the content, security, or data practices of linked sites.

Your Rights

Under UK and EU data protection laws, including the General Data Protection Regulation (GDPR), you have the following rights:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request correction of inaccurate data.
Right to Erasure: You can request deletion of your data (subject to legal exceptions).
Right to Restrict Processing: You can request that we limit how we use your data.
Right to Data Portability: You can request your data in a portable format.
Right to Object: You can object to certain processing, including direct marketing.
Right to Withdraw Consent: You can withdraw consent at any time where processing is consent-based.

If you wish to exercise any of these rights, contact us using the details in the Contact Us section below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Generally:

Contact information and newsletters subscriptions are retained until you unsubscribe or request deletion.
Affiliate tracking cookies are retained for up to 90 days.
Analytics data is typically retained for up to 26 months.
Data retained for legal compliance will be kept as required by applicable law.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:

Email: privacy@fireandicewb.co.uk
Website: fireandicewb.co.uk

We will respond to your request within 30 days or as required by applicable law. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom.